Since 1993 CCR International has been helping organizations and individuals deal with conflict, manage difficult issues, resolve disputes, and prevent conflict escalation.

When talking about the theory of conflict management styles with our clients, we found ourselves searching for metaphors and ways to make the theories more applicable and memorable. We needed a metaphor that was accessible, non-judgmental and even a little bit fun!

Over a period of time we discovered that there are many parallels between the five conflict management styles and certain birds! As we talked to clients about Woodpeckers, Parakeets, Owls, Ostriches, and Hummingbirds, we were delighted by the enthusiastic response we received, and heartened to see that they were more readily able to remember and apply the knowledge.

The Birds have become an effective way to talk about conflict in a non-threatening and entertaining way that truly highlights the creative possibilities of conflict.